Search Visibility
How consistently a real estate brand appears across local, market and intent-driven searches.
MetaKona Authority Index
Where digital authority actually shows up.
Real estate is local. Digital authority is too. The Authority Index is MetaKona's public research into which brands have built the strongest observable online presence inside a market, and what the evidence says is driving it.
We are not ranking the best agents.
The Index measures one thing: observable digital presence. It does not measure negotiation skill, ethics, client service, transaction ability, experience, or who a consumer should hire.
A strong result means the public web contains stronger evidence of that brand's presence in the market we analyzed. Nothing more, and nothing less.
What the internet can actually see.
The Index looks across seven signal families. The full weighting and publication rules live in the methodology. The public page stays focused on the evidence itself.
Google Business Presence
The observable strength and freshness of the local business profile, including review activity and market presence.
Local Content Authority
Useful market, neighborhood and decision-support content that demonstrates actual geographic depth.
External Authority & Corroboration
Independent mentions, links, citations and other evidence that the brand exists beyond its own website.
Technical / Crawl Health
Whether search systems can reliably discover, render, index and understand the public site.
Market Coverage
How completely the public footprint covers the places and search intents the business claims to serve.
Brand & Entity Signals
How consistently the same business, people and places are represented across the public web.
Start with one market. Get it right.
Scottsdale is the first fresh Authority Index market. Every eligible team is being evaluated against the same evidence rules, the same local search set and the same publication gates.
The first report will publish only after the full eligible cohort clears the evidence and review process. Until then, there is no public leaderboard to dress up as finished research.
Territories understands the market. Authority Index makes the public benchmark visible.
Territories is the operating intelligence layer inside MetaKona: where attention belongs, what is changing, where authority is thin and what deserves work. Authority Index is the public research layer built from observable evidence across that same ground.
The first fresh market reports will publish only after the scanner can reproduce the evidence and explain the result.
The MetaKona Authority Index is proprietary editorial research based on publicly observable digital signals. It is not an endorsement, certification, or statement about professional competence, transaction skill, ethics, service quality, or client outcomes. Each published market report will be dated and should be read as a snapshot of the evidence available at that time.